In this video you’ll see that I’ve first analyzed whether I believe Unilever is a good company by looking at their vision, the industry they operate in and whether they are an industry leader, their growth prospects and how they reward shareholders. After that I analyzed the quality of the stock, by looking into:

• Are they financially strong? In other words: can they weather a storm?
• Does management show strong integrity?
• Is the dividend of high quality? As a dividend growth investor this is obviously a very important one! 😉

Finally I’ve looked into some valuation metrics and provided my own numbers for what I believe the fair value for Unilever is based on my own calculations, so that I could answer myself if this is the right time to add more Unilever to my portfolio based on the current Unilever share price or whether I should wait for a better moment to buy.

I hope you enjoy this video!

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Full disclosure: I own $AMS:UNA