Danone SA – Stock analysis – Is now a good time to buy?

Danone SA ($EPA:BN) is a food producer known for its dairy products. It is number 8 in the Noble 30 Index when measured by their dividend growth track record. Today I will share with you my quick analysis about Danone stock and asses whether I find it intersting to consider at the current share price.

I also created a VLOG of this post on YouTube in case you prefer watching / listening instead of reading.


Most of us know Danone as a French company, but actually it has its roots Barcelona (Spain). It was founded by Isaac Carasso back in 1919 who at the time introduced a new product that was known for its health benefits: yoghurt.

If you are interested in their history and if you have 11 minutes of time on hands, then I highly recommend to watch the following video 👇

Fast forward to 1972. This is the year Danone really became the company as we know it today. BSN and Gervais Danone decided to merge with each other and that gave Danone the international exposure which it needed to market their products internationally.

Fast forward again, but now to today. Danone is a typical consumer staple and operating in 130 countries across all five continents. It’s biggest competitors are Nestle and Unilever which are the companies to “beat”. Within that sector, Danone is the worldwide leader for dairy and plant-based products, the worldwide leader for specialized nutrition and the challenger (#2) for packaged water.

These are very strong positions based on strong brand reputation. Consumers trust Danone because one of the main reasons is their persistence in doing good for the people that consume their products. Most recently they have made a very progressive step by adopting the “Entreprise à Mission” model. Effectively this is the French version of shifting from a Shareholder management approach to a Stakeholder management approach.

Danone Business Model
Source: danone.com

Having said that, I am a health conscious person and especially when it comes to food. I truly believe that Danone is one of the best massive food producers in the world and they have some very strong catalysts with their product-strategy approach. One of the best examples for me is their focus on plant-based brands (i.e. Alpro) which are essential products to support the European trend of veganism.

This is clear in their sales figures. Danone made 25.3 bln Euro in sales in 2019 which was an increase of 2,5% compared to 2018. This might not sound like that much, but if you compare it to Nestle (1.2%) and Unilever (1.9%) then these are very good numbers.

Danone Covid-19 Impact

Danone hasn’t been isolated from covid-19 compared to some of the other consumer staples like Unilever and Nestle.

The main impact due to covid-19 is in it’s packaged water sales. Danone depends a lot on bottled water being sold in restaurants and as we all know: they’re mostly closed. The impact is nicely described in their most recent Q3 2020 earnings presentation 👇

Danone Packaged Water sales impacted by covid-19
Danone Q3 2020 earnings presentation

I believe that this is something temporarily and I expect sales to gradually recover next year after the most recent vaccine news from both Pfizer and Moderna. I think many people are longing back to go out for dining and I don’t see this ever going away.

Last but not least, Management is not sitting quiet. They have recently announced a further transformation by giving more empowerment to the regions instead of a strong central direction. They are also about to cut 2000 jobs as part of their plan to gain additional efficiencies using a local first approach.

We’ll have to see if this brings the envisioned benefits, but I’m personally slightly optimistic.

Danone stock – Dividend Safety

Is Danone’s dividend safe? That’s the main question that I want to answer as a dividend growth investor. Let me therefore explore several determining factors first and then get back to you with my answer.

Danone Dividend history

Danone has a very good dividend growth track record. I have been able to track their dividend growth back all the way until 1988, hence 32 years. I actually wouldn’t be surprised if they were growing their dividends before that time as well, but I simply couldn’t find any data to confirm that.

Danone isn’t a pure growth play though. According to my data they have maintained their dividends in 2013, 2009 and 1995. This hasn’t really impacted the overall generational dividend growth, because they grew their dividends with:

  • 6.9% annually from 1990 to 1999
  • 9.7% annually from 2000 to 2009
  • 4.9% annually from 2010 to 2019
Danone Dividend Growth history
Danone 10 year dividend growth

4.9% percent annualized growth over the last 10 years is slightly below my own portfolio target, because I prefer to see it around 6% to reach my financial freedom goals. It is definitely not bad though!

Earnings / Cash Flow

Their Earnings and Free Cash Flow (FCF) have been covering the dividend nicely. The payout ratio has been hovering around 60% for the last 5 years and the dividend growth has therefore be in lockstep with their average trend in Free Cash Flow growth.

I like to see that, because it means that the company isn’t aggressively eating away from its own margin of safety. They might need that in the future to keep the dividend growing in case there would be some earnings headwinds (as actually was the case in 2014).

Danone payout ratios
Danone EPS / Free Cash Flow performance 2010 – 2019

So far so good. So what have they done with the remainder of the cash flow? I am in favor of share buybacks, if done well, because it could be a very effective wealth generator for us as shareholders. So let’s have a look at that below.

Danone Shares Outstanding
Danone Stock Shares Outstanding 2010 – 2019

Clearly they haven’t been aggressively buying back shares. They have actually increased their share count a bit in the last few years. One of the reasons for this is their group performance shares policy which is another word for paying out bonuses to their employees in the form of shares.

Personally I would prefer companies to rather expense those and include them in the EPS numbers, but I guess it’s common practice to rather dilute the share count for the existing shareholders.

So to sum it up, reasonable EPS and Free Cash Flow growth and healthy payout ratios, but a slight increase in shares outstanding makes this a quite decent result.


Let’s have a look at their balance sheet as well, because having to much debt and debtor obligations could put a growing dividend at risk as well.

Danone Long Term Debt developments

As you can see, the long term debt was quite stable until 2015, but then it suddenly doubled in size. Good news here, because this was due to the 12.5 Bln acquisition of the WhiteWave Foods Company. This was an excellent acquisition and it has given Danone 1.9 billion in sales in 2019 just from it’s plant-based protein and organic products in response to growing consumer trends such as flexitarianism.

No share buybacks here. Just pure investments in money making and growing assets which will contribute to a growing EPS for many years to come.

I also appreciate that the company has been very aggressive in using their cash flow to pay down the debt. This is so refreshing to see, because many companies have been rather doubling down on leveraging themselves to buyback shares.

I personally prefer to see a debt/equity ratio under 60% and this should be achievable for the company by the end of 2021. This would mean that within 6 years it would’ve paid down almost entirely their biggest acquisition ever.

It almost feels like the company has adopted FIRE practices as a core philosophy 😉

  1. Spend less than you earn
  2. Pay-down debt
  3. Invest in money making assets

All in all, I find their dividend safe.

There was some uncertainty at the beginning of the pandemic regarding their dividend (see my post here), but it was good to see that they already paid out 2019’s dividend.


I’m very impressed with Danone as a company. Off course, it’s not a hyper growth company like Tesla, but I find it an excellent European Dividend Growth company in the consumer staples sector.

But does this mean that now is the right time to consider buying it?

Let’s do two quick checks via the Dividend Discount Model (DDM) and a Discounted Cash Flow calculation.

Dividend Discount Model – Danone Stock

The fair value based on my DDM calculation is considered 70 Euro.

See details behind the calculation below

Danone Stock Analysis Dividend Discount Model

Discounted Cash Flow – Danone Stock

The fair value based on my DCF calculation is considered 66.99 Euro.

See details behind the calculation below.

Danone Stock Analysis discounted cash flow

Fair Value

Averaging out the two calculations gives me a fair value of:

68.50 Euro

Today the share price stands at 52,78 Euro. This means that I consider Danone stock currently 23% undervalued (28-Nov-2020).

Note regarding the calculations: It is fair to say though that a 8.5% discount rate in a zero-interest environment is very conservative. Lowering this to 8% would already significantly increase the fair value to for instance 84 Euro according to the dividend discount model.

This is also one of the reasons why stock prices feel so inflated. Cost of capital is simply cheaper, hence why it results in higher stock price valuations. This is something to keep in mind when central banks start to increase interest rates again!

Danone Stock – Final Thoughts and Considerations

I find Danone an excellent company to own and I believe it fits very well in every European dividend growth portfolio. This analysis is a reconfirmation that Danone stock deserves a Tier-1 spot in my desired portfolio.

It has a strong catalyst with their products targeting the health-conscious consumer and I believe that this will give Danone ample room to grow in the upcoming years.

I consider their dividend safe. The current dividend yield is around 3.8% an it is 23% undervalued. This gives you a great starting yield compared to other companies including a margin-of-safety to protect the principal of your investment.

I consider Danone stock at current prices a buy and every time it dips below 52 Euro another opportunity to increase my position .

Honestly, I am clueless why this stock is not priced much higher and maybe I’m just missing something. In that case: just let me know! Until then: consider me a buyer 💪

Disclosure: I own Danone. It’s currently my 2nd largest portfolio.

Quick Recap Danone Stock Analysis


✅ Strong catalyst
✅ Dividend Growth of 32 years
✅ Good starting yield (3.5%)
✅ Undervalued by 23%
✅ Using debt wisely for acquisitions
✅ Healthy payout ratios


⭕ Slight share dilution over the last 5 years
⭕ Strong impact due to covid-19
⭕ Slow underlying growth

What do you think about Danone stock? Are you a buyer right now as well?

Let me know what you think about it in the comment section below 👇

Yours Truly

European Dividend Growth Investor

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I’m not a certified financial planner/advisor nor a certified financial analyst nor an economist nor a CPA nor an accountant nor a lawyer. I’m not a finance professional through formal education. I’m a person who believes and takes pride in a sense of freedom, satisfaction, fulfillment and empowerment that I get from being financially competent and being conscious managing my personal money. The contents on this blog are for informational and entertainment purposes only and does not constitute financial, accounting, or legal advice. I can’t promise that the information shared on my blog is appropriate for you or anyone else. By reading this blog, you agree to hold me harmless from any ramifications, financial or otherwise, that occur to you as a result of acting on information provided on this blog.

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